Handpainted monogramming on handbags at the Pedro’s Bluff stall at New Zealand Fashion Week 2018.
Writing and drawing on bags was definitely a fun activity, but what I really loved about this event was getting to see the impact that having something personal created can make. We were able to engage the audience because they were having something special created for them, and it transformed a conversation about a product into a personal and unique experience.
It makes me excited to see the possibilities of what this little passion of mine can create for people.
Emotional connection.
- Michelle
Image credit: @lomax.imagery